How China's 'Capital of Panels' Birthed a Social Media Sensation Booth | Banfert's Dual Online-Offline Strategy Wraps Up Successfully!

How China's 'Capital of Panels' Birthed a Social Media Sensation Booth | Banfert's Dual Online-Offline Strategy Wraps Up Successfully!

The banks of the Yi River buzzed with commerce in April. From April 17th to 20th, the 10th China (Linyi) Whole House Customization & Supply Chain Exhibition was a hive of activity.

With the theme "Making Panels More Beautiful and Desirable," Banfert made a striking appearance. The company showcased the deep integration of its new materials, new technologies, and CMFP creative design, leveraging a synergistic online-offline strategy to deeply connect the entire industrial chain. This joint effort aims to propel Linyi's panel industry from "large-scale manufacturing" to "high-end intelligent manufacturing." This participation was not merely a concentrated display of innovative material technology, but also a vivid practice of Banfert resonating with the nation's 'Capital of Panels' to jointly answer the market's call for "greening, premiumization, intelligence, and clustering."

Embracing Upgrading: Reshaping the Aesthetic Coordinates of Panels with CMFP

How to transform panels from cold industrial products? Banfert's answer is CMFP creative design.

In collaboration with Central South University of Forestry and Technology, Banfert launched the 2026 CMFP design trends: using "Elegant Nature" as the base tone to initiate an aesthetic dialogue between tradition and modernity. At the booth, panels featuring hyper-realistic digital reproductions of "Song Brocade patterns" drew significant attention—their warp, weft, and warm luster were reawakened, imbuing the panels with the vitality of Eastern elegance. On-site, CMFP translated cutting-edge trends into finishing solutions: from the cultural narrative and emotional resonance of the annual trend color palettes to the exquisite replication of natural wood and stone textures. It's not about simple replication of nature, but about creating living spaces with greater emotional value.

The logic of CMFP lies in transforming hard technological capabilities into soft sensory appeal. It uses color and texture to bestow high aesthetics, and leverages craftsmanship and structure to enhance performance like scratch resistance and anti-fingerprint properties, truly realizing panels that are "as beautiful as they are intelligent."

Building on Hardcore Tech: Six New Product Lines Lead the "Smart & Green" Paradigm

If CMFP is Banfert's "Aesthetic Sense," then the continuously iterating new product matrix is our "Technological Foundation." Rooted in the fertile industrial soil of Linyi, the panel hub, Banfert, driven by R&D, introduced six new product series. They directly address industry pain points and empower the entire industrial chain upgrade comprehensively:

Digital 3D-UV Finishing Solution:​ The "Master of Personalization" in intelligent manufacturing.

EB Curing Innovative Solution:​ The "Surface Armor" for green environmental protection.

NexFeel Soft Porcelain Film:​ The "Texture Artist" reshaping spaces.

Honeycomb Sandwich Panel:​ The "Balance Master" of lightweight and strength.

Healthy Furniture Paint:​ The "Emotion Capturer" at your fingertips.

Eco-Friendly Adhesive:​ The "Invisible Guardian" of strength and formaldehyde-free safety.

Dual Online-Offline Drive: Building Value Connections Across the Entire Industrial Chain

Offline touchpoints solidify trust, and online dissemination aggregates demand. This two-way empowerment drives the deep integration of information flow, technology flow, and value flow within the industrial chain.

The offline exhibition booth was not just a window for product display but a "physical hub" for industrial chain collaboration. Through immersive spatial design, Banfert deeply embedded the six new product lines into home furnishing scenarios. This allowed core players in the chain—designers, manufacturers, and purchasers—to intuitively experience the aesthetic appeal and performance. This "what-you-see-is-what-you-get" experiential model facilitated direct dialogue between material suppliers and end-users, laying a foundation of trust for industrial chain collaboration.

The online platform became a "resource aggregation field" breaking time and space constraints. The official video channel live-streamed on the exhibition's opening day, giving viewers a virtual tour and answering product queries in real-time. A series of product explainer videos featured passionate hosts unraveling the technological core. Official articles provided in-depth analysis with graphics and text, focusing on process innovation and aesthetic logic, precisely reaching user groups like designers. Furthermore, leveraging the macro-perspective reach of the organizer's official channels, Banfert anchored its innovative value within the global positioning of Linyi's panel industry, attracting deep attention from international buyers.

Building this multi-dimensional communication matrix not only achieved a closed loop of "traffic aggregation—precise distribution—value accumulation" but also, through data insights and demand feedback, empowered product R&D and industrial chain service optimization in reverse. This formed a virtuous cycle of "innovation driven by demand."

Although the Linyi Whole House Customization Exhibition has concluded, Banfert's journey with the "National Capital of Panels" towards high-quality development continues. In the future, we will persist with CMFP creative design as our soul and hardcore technological innovation as our backbone, constantly exploring the boundaries of "Beauty and Desirability." By joining hands with industrial chain partners through diverse online and offline channels, we will collectively write a new chapter in the leap of China's panel industry from "Made" to "Well-Made."